If you want someone to thank (or blame!) for the proliferation
of “component” audio and video cables, look
to Tommy Jenving, head honcho of Jenving Technology.
In 1976 this bona fide pioneer was able – objectively
and subjectively – for the first time to demonstrate
the superiority of well-manufactured, larger-gauge cables
with the world’s first “audiophile”
speaker wire, the Supra 2.5. Since its introduction, Jenving
has naturally developed even higher-grade cables, as well
as those for video and computer use. Moreover, Jenving
has also innovated the nylon screen, the Swift connector,
stretch-proof multi-core cable, and the Ply conductor.
Unlike many of their competitors – which are merely
bulk cable from Asia, sometimes with high-falutin’
connectors (of questionable performance value) soldered
on – all Supra products are 100% made in the Jenving
Technology factory in the picturesque seaside town of
Ljungskile, Sweden - by folks who have universal health
care, a squeaky-clean environment, and a military that
hasn’t gone to war in over 200 years. All solders
meet Swedish military-grade standards (in other words,
they rise virtually to the level of industrial art).
So how does Jenving manufacture cables in a first-world
nation and sell them at made-in-Asia prices? Well, consider
Supra’s virtual zero-inductance speaker cables.
(Inductors are used in speaker crossovers to filter out
high frequencies; inductance in cables will do the same
thing, robbing cymbals, high-hats, chimes, etc., of their
sheen.) By using an inexpensive, thin tin shield around
the cables’ OFC copper, inductance is virtually
eliminated – as is “skin effect” (please
for an excellent and brief technical explanation of this
deleterious effect). Jenving has patented this tin-shielding
technology world-wide – assuring that Supra makes
the only affordable low-inductance cable on the planet.
Or consider this: Jenving Technology is one of the world’s
largest cable manufacturers – yet they do it with
a total staff of only fifteen, having designed,
built, and implemented proprietary machines that eliminate
virtually all manual labor associated with cable manufacturing!
Their flagship Sword Litz cable, for example, doesn’t
require many tedious hours of an Asian worker’s
time to twist into a helix shape (thus canceling out magnetic
fields): twelve strands clockwise, twelve counter-clockwise.
Two proprietary Jenving machines face each other, one
handling the clockwise twist, the other the counter-clockwise,
programmed to change direction of twist with absolute
precision. Elimination of most labor cost makes for the
most affordable Litz wire available – by far.
Is this the world’s coolest cable company, or what?
Despite their stratospherically high price/performance
ratio, Supra Cables will not be for everyone. If one is
attempting to compensate for one’s speakers and/or
electronics by using oppositely-colored cables (e.g.,
using “bright” cables in an otherwise “dark”
system), the Supras won’t do the trick. Following
the Prime Directive of Scandinavian audio and A/V, they’re
dead-neutral: what goes in is what comes out the other
end. And that includes, as with other Swedish gear, an
accurate dose of deep bass, light-speed transients, and
dynamic “punch” and “slam.”
And take note, custom installers: the bendable Ply cables
are blissfully easy with which to work, especially in
those tight, in-wall situations.
For the videophile, the Supras will deliver tittilatingly
crisp, color-accurate images; the computer cables are
rugged enough to withstand the most extreme hairy-knuckled,
mouth-breathing hackers and gamers.
Bottom line: DON’T PAY THOUSANDS FOR CABLES! The
“No Nonsense,” superbly-made Supras will do
an equal or better job - at a fraction of the